The Development Prospect Of LED Lighting Industry

One is the lack of influential and competitive enterprises in the domestic market.  Awareness and trust are simply brands.  But brand not only refers to the product brand, but also refers to the industry brand.  At present, the domestic public's understanding of LED brand is in its infancy, generally there is no clear understanding and understanding.  From the point of view of advertising, LED e-commerce as a new thing, is more difficult to achieve the public awareness.  

 Second, the target customers of LED lighting products are still difficult to be clear.  For any enterprise, the important thing is the positioning of target customers.  At present, the direct customers of most led lighting products are B (Business) rather than C (Customer), because LED lighting products are not really popular.  In this case, the first thing led lighting enterprises should consider is how to improve product quality and brand reputation under the promotion of the good policy of eliminating incandescent lamps.  

Third, the ownership of pricing power of LED lighting products remains to be clarified.  Although this problem does not involve whether the LED industry can rely on e-commerce platform, but related to the LED industry's e-commerce can be done well.  How do consumers choose when facing the chaos of product price system?  This is the difference between industrial and consumer goods companies.  Who will control the pricing power of LED products sold online?  How to price it?  This is the LED industry to develop e-commerce to be improved.